One Company’s Crazy Idea To Make Edible Gingerbread Houses
Provo, UT – A new company started by two full-time moms is
putting a new twist on an old, holiday tradition! Founder Edie Stanwell
explains how her novel idea came about: “I was helping my youngest put the
finishing touches on our annual gingerbread house. It looked so cute, you
could just eat it up. And that’s when I got the idea: “Why not make the
gingerbread house out of actually edible things?””
When best friend Kasey Dingle heard the idea, she was blown
away. “Sure, we’d been making these things forever, but I never thought about
using components people would eventually digest.” Gingerbread houses are
traditionally manufactured using a construction-grade hard fiber called
“gingerbread”, used commercially in situations as varied as outdoor carpeting
for boats to protective heat tiles on the space shuttle. The dense
gingerbread plates are organized into a house-like shape, then caulked together
with a quick-drying adhesive and finally adorned with colorful pieces of hard
plastic.
“It was always bittersweet to throw these adorable little
houses away after Christmas, but the noxious fumes from the glue seeping into
the gingerbread core is obviously dangerous to children and pregnant
women.” Edie continued: “But what if the walls, the adhesive and even the
decorations were not only nontoxic…but also tasted like a holiday treat?”
Thus started Edie’s Edibles and responses from the public have
been incredible. “Parents thank us for no longer constantly watching to
make sure their kids don’t accidentally put the gingerbread in their mouths”,
boasts Kasey. “Holiday purists are weary of us taking a cherished
tradition and making it not horrible, but they’re slowly coming around.”
And the creative duo isn’t stopping with edible gingerbread houses.
Edie’s next target? “What if instead of putting random fruits and
nuts in kids’ Christmas stockings…we didn’t?”